The Laughing Cow—awww, another brand that sits comfortably in the "childhood classic" category. That means it's deeply loved, but also, surprisingly tough to shake things up. Two years working on The Laughing Cow taught me a vital lesson: nurturing an established brand can be just as challenging as building one from scratch. On a personal note, these campaigns marked my first official foray into leading a team and project. I'd always been an independent creative, but taking the reins and making those final decisions brought a whole new level of meaning and excitement to my work. And yes, a healthy dose of pressure, too—can't deny that! But hey, there's a first time for everything, right?