NAVIGATING THE HOLY GRAILS: COCA-COLA & TET
Coca-Cola and Tet? Yeah, they're basically the Mount Everest of advertising gigs. And while just getting to touch them is a flex, what really leveled up my career wasn't just the logo on my portfolio. It was the full-blown regional collaboration I got thrown into. We're talking regional creative, regional clients, local clients, and then us, trying to wrangle it all.

This wasn't just another campaign; it was my masterclass in navigating complex dynamics while keeping my own team from imploding. And somehow, through all that glorious chaos, they actually trusted me. Honestly? That's the real win right there.