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Dynamite was that candy brand every kid at school loved—loud, cheeky, and full of pop. But then it went quiet. It was still on shelves, but not saying a thing on TV or social media. And in a world where if a brand stays quiet, it dies, that couldn’t stand. So we made sure it came back with a bang bang bang 💥💥💥—two years in a row. Because it’s Dynamite 💣💣💣





Hoc duong on the mic 1.0

Dynamite teamed up with Cream-O (same company) to run a talent show for teens, featuring some of the hottest teen influencers. The campaign was a huge hit at schools and won a Silver at the MMA Smarties Vietnam 2022 for Cross Platform - Digital Only.
Agency: Ogilvy Vietnam
Creative team: Hanh-Minh,  Lam-Bao Tran, Hoan-Hoa Nguyen, Hanh-Dung Phan, Ngoc-Minh Nguyen


Hoc duong on the mic 2.0

After season one rocked the schools, we brought it back for round two—same format, but this time with two catchy tunes and a dance that flipped even the most boring school tasks into a riot of fun.
Agency: Ogilvy Vietnam
Creative team: Hanh-Minh,  Lam-Bao Tran, Hoan-Hoa Nguyen, Hanh-Dung Phan, Ngoc-Minh Nguyen












Dynamite Muoi Ot Launch
We spearheaded the Dynamite Chilly Salt project, and it was a blast! This variant is innovative from Dynamite, inspired by Muoi Ot, that legendary spice teens go wild for. The campaign concept, all about love and crushes - because apparently love tastes spicy, sour, salty, and sweet, just like the candy! It had the team practically giddy, spilling our own dating sagas like free therapy.
Agency: Ogilvy Vietnam
Creative team: Hanh-Minh,  BJ Galinato, Lam-Bao Tran, Hoan-Hoa Nguyen, Hanh-Dung Phan, Ngoc-Minh Nguyen