STORIES OF “MASCULINE” BRANDS
I know FMCG often gets all the sweet talk in the marketing world, but that doesn't mean the "tough and masculine" brands are any less interesting. Take these two oil brands, for instance. They have vastly different tones of voice, with varying degrees of quirkiness they're willing to embrace. But as any good dancer knows, you gotta be able to move to different tunes.

Air year: 2022
Agency: Bates CHI Vietnam
Creative team: Yorgos Giosis, Vu Nguyen, BJ Galinato, Hanh-Minh Nguyen, Hong Tran (Rosie), Minh-Quyen, Ngoc-Minh

Air year: 2017
Agency: TBWA\ Vietnam
Creative team: Lien Dinh, Nguyen Truong Thai Vu, Hanh-Minh Nguyen, Hien Nguyen